When using Facebook to promote your business, know that it is a form of marketing with no particular rules. All companies have an audience to target with specific desires, likes and dislikes. To reach your target audience, you'll need a good marketing strategy and the following article is a great place to start.
Talk with fans regularly to see what they want. Take everything that is posted into consideration. You would be amazed at how helpful the public can be with marketing ideas. Don't ever ignore your fans as they have a good idea as to what they are looking for.
One way to target your customers with specific ads is to add your email list to the "custom audience" feature on Facebook. This will lower your costs and increase profits in the long run.
A fan base is a must before you begin marketing on Facebook. This means that you shouldn't waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. This will allow you to market to a larger audience so that your expenses do not go to waste.
When you utilize Facebook Offers, you are able to promote freebies and contests you're running on your site. Set up your offer and then turn change the status to "Promoted Post". Depending on the offer, you may even want to promote it to people who aren't followers.
One way to entice people to follow you is to only show content to those who are following you. When only followers can see certain parts of your page, it will make visitors want to become followers. Only hide a little of your content, or you can risk ruining your SEO efforts.
Put in real work to keep your fans up to date on your page. This is not to say that you should post multiple times per day, but regular updating is important. Postings should be informative, short and engaging to keep the interest of your customers.
Have a place on your page where people can sign up or subscribe. This will keep the interest of your audience for a longer period of time. Contests or sweepstakes can be useful, or you can just have a spot to register to win something great.
Consider when it's best to post on pages outside of your brand's official pages. You can receive a great deal of attention when you post on other Facebook pages. Make sure it's the kind of attention you want. Make postings on other Facebook pages only if you have worthy content. Avoid spamming at all times.
Only post updates that are pertinent to your area of business. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. If you wish to share personal information, do so on your personal Facebook page.
Have your fans participate in decisions about your company. People love feeling important and in-the-know. These are the best minds to tap into for opinions. If you blog, ask fans what they want to hear about.
Ask people in your fan base to comment on your recent product decisions. Those that offer suggestions will feel important and a part of your team. Get customers involved in decisions with your company or brand. If you blog, ask fans what they want to hear about.
For anyone with a retail location, utilizing the "check-in" option on Facebook is a great idea. Provide your customers with the opportunity to update their status on Facebook when they check in at your store. Their friends will note the regularly visits to this business and may be intrigued to find out more about you.
The bottom line is that many folks stick to Facebook marketing trends just because they are lazy. Fortunately for you, this article focused on effective advertising techniques instead of feeding you dubious tips about Facebook trends. By using thee tips, you will have a successful campaign and increase your profits.